Dont worry, everything is fine [Video]

Marketing isn’t broken. It isn’t a gazillion times more complicated than this time last year. It hasn’t turned itself on its head and made life a confusing misery for CMOs (Chief Marketing Officers), SME owner-operators and all those in between.But you could be forgiven for feeling as if that is exactly what’s happened.The dominant contributing factor in this is the arrival of social media (now supplemented by social marketing, social commerce and a whole other bunch of social thingies).At times it seems as if the developed world is overrun by thousands of self-proclaimed social media ‘gurus’ seeking to convince anyone who will listen that social media is the beginning, middle and end of all things marketing. What a load of old bunkum!The result is that, in businesses around the world confusion reigns and marketing is being watered down on an almost daily basis as practitioners try to work out just …