Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan [Video]

In this weeks Not Another Marketing Podcast, Deirdre McGlashan, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI.

Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design.

We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand.

Connect with Deirdre

http://brandguard.ai/
https://www.linkedin.com/in/deirdremcg/

00:00 Introduction
00:38 The Lost Creativity in Digital Marketing
01:46 The Impact of Responsive Design on Creativity
01:58 The Evolution of Digital Experiences
03:31 The Challenges of Standardized Templates
04:43 The Potential of AI in Enhancing Creativity
06:17 The Impact of Templates on Creativity
16:10 The Role of AI in Ideation and Creation
16:51 The Importance of Branding in AI
18:54 The Future of AI in Digital Marketing
26:52 Conclusion and Final Thoughts