Digital Marketing & E-commerce – Lecture 41 : Attribution models for digital marketing [Video]

You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.

Learning Objectives:
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• Understand the practice of performance marketing and its goals.
• Understand the importance of data for e-commerce.
• Identify how data interpretation helps businesses make decisions.
• Understand the basic elements of data storytelling and their importance.

Skills you’ll gain :

E-Commerce
Customer loyalty
Customer Outreach
Marketing
Marketing Analytics

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youtube.com/channel/UC2N4pYqyheGWkRhdV0c3EyA