Digital Marketing & E-commerce – Lecture 33 : Reach customers with search engine marketing [Video]

You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.

Learning Objectives :
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• Identify leading brands and elements that make brands successful.
• Understand the elements and goals of a digital marketing and e-commerce strategy.
• Understand the elements of advertisements, advertising goals, and advertising channels.
• Define the difference between marketing and business goals and how they work together to help a business succeed.

Skills you’ll gain :

E-Commerce
Customer loyalty
Customer Outreach
Marketing
Marketing Analytics

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youtube.com/channel/UC2N4pYqyheGWkRhdV0c3EyA