Digital Marketing 101: Social Media Marketing Explained [Video]

From the Digital Marketing 101 introductory course from Jonathan Pritchard

Effective Social Media Marketing: An In-depth Exploration

The speaker provides an in-depth exploration of social media marketing strategies. They discuss the distinction between utilizing search engine marketing and a more proactive marketing approach via social media, asserting the benefits of having both organic and paid strategies on these platforms. The speaker further discusses the importance of improving brand awareness and engagement with audience through social media tools. They highlight the frequent mistake made by beginners of underfunding their social media marketing efforts and therefore failing to reach a substantial audience. They also emphasize on the significance of retargeting efforts for potential customers who haven’t made a purchase yet and the role of an effective website as a conversion tool. Additionally, the speaker provides insight into the relevance of different social media platforms for different target audiences.

TIMESTAMPS
00:00 Introduction to Social Media Marketing
00:58 Understanding Organic and Paid Social Media
01:19 The Importance of Organic Social Media
03:22 The Reality of Paid Social Media
04:28 The Four Campaigns of Successful Social Media Marketing
09:35 The Power of Retargeting in Social Media Marketing
11:48 Understanding the Cost of Social Media Marketing
16:41 The Role of Your Website in Social Media Marketing
18:17 Choosing the Right Social Media Platform for Your Business
20:02 Conclusion: Social Media Marketing in a Nutshell