Digital Marketing 101: PPC Explained [Video]

A segment of Jonathan Pritchard’s Digital Marketing 101course that’s now shuttered. Enjoy! We cover elements of PPC & why it’s important.

Demystifying PPC: A Comprehensive Introduction to Pay-Per-Click Advertising

The script covers all facets of the Pay-Per-Click (PPC) marketing strategy. It breaks down the concept of PPC, illustrating its purpose and explaining its importance for businesses looking to increase their online visibility, particularly through Google. The speaker emphasizes the importance of good keyword selection, competitive bidding strategies, and the role of Google’s Display Network in displaying ads. The script also touches on PPC cost considerations, consumer behavior towards online ads, and the concept of retargeting. While discussing the potential rewards of PPC, the speaker also highlights that it’s often an expensive strategy, serving as a ‘paid’ shortcut to website traffic and conversions.

TIMESTAMPS
00:00 Introduction to Website Traffic
01:11 Understanding the Importance of PPC
03:14 How PPC Works
05:39 The Bidding War in PPC
06:50 Different Ways to Set Up Bidding
07:36 Exploring the Google Display Network
12:21 The Role of Retargeting in PPC
13:35 Understanding the Click Rate on Ads
14:23 The Importance of PPC in Business
15:30 Conclusion and Next Steps