Creating an Effective LinkedIn Marketing Strategy for Your Events | Denis Zekic | Event Exchange [Video]

Event marketing has been crucial for organisations to build connections and relationships with prospects, sharing the latest trends in the industry while promoting brand awareness.

One of the platforms to do so is Linkedin. Think of it as a platform to build up hype for your event. Event marketers can leverage it to create a community around their event, engage, and discuss trending topics with like-minded professionals.

As great as it sounds, many event marketers face challenges trying to optimise the platform effectively. Issues such as attracting the wrong target audience, ineffective ads, and low conversion of leads, are often faced.

In this episode, learn how to overcome these challenges, understand Linkedin event pages, build a strong community with the right audience, and optimise Linkedin effectively for your events