Cracking the code on top-of-funnel challenges in eCommerce requires a brilliant pivot. [Video]

🌶️ Cracking the code on top-of-funnel challenges in #ecommerce requires a brilliant pivot. Take a cue from the salsa guys who built a community around barbecue, creating pre-awareness and driving intent. It’s not always about your product but providing valuable information that resonates with your audience.

Watch the full episode on the Building a Brand podcast 🎙️ https://youtu.be/7hXpNLmi__w?feature=shared.

#digitalmarketing