Conor McGregor hijacks Sydney Sweeney’s Instagram to promote his Hollywood acting debut… as UFC star is hailed as a ‘marketing genius’ for trying to spark online beef with actress [Video]

09:29 EDT 17 Mar 2024 , updated 09:30 EDT 17 Mar 2024

UFC icon Conor McGregor has been hailed as a ‘marketing genius’ after hijacking the comments section of Sydney Sweeney‘s Instagram to promote his own movie debut.

Sweeney has been the breakout star of 2024, with her fame rising week on week, culminating with a hosting gig on Saturday Night Live earlier this month.

The American actress’ movie ‘Immaculate’ comes out next week, coincidentally just a day after McGregor’s Road House is released on Prime – creating some rivalry between the two Hollywood blockbusters.

Not one to miss out on an opportunity to promote himself, McGregor quickly took to Sweeney’s Instagram this weekend, after she posted a photo of herself with the caption: ‘IMMACULATE march 22nd.’

In response, the Irishman wrote: ‘Road House March 21st’, and quickly racked up over 5,000 likes, becoming the top comment on the post.