Confident Content: From Cringe to Creative Content – with Leanne Shelton [Video]

My brain started to switch off when I read content created by AI. There are tells. And I swipe on by.

That’s not the worst of it though. 

I have also noticed I trust that brand a little less. I feel less connected to it. I can’t see “what’s the point?”

It’s becoming very obvious that our brains are learning what is human and what is not. 

Today I talk to Leanne Shelton, a marketer who decided last year to embrace and dive down deep into the waters of AI and see how it could best serve businesses and marketers in Australia and beyond. 

Leanne helps us see the hidden dangers of using chatGPT without reading it aloud for sense, and we talk about the long term damage we can cause to our brand is we use it as it is written

With both Leanne and I as avid users of chatGPT we’re both huge advocates of using it right, to help enhance your personal voice, stand out from the crowd.

To do that, we also need to expel the cringe factor once and for all.. 

Find out how to expel the cringe and find the creative with chatGPT in this week’s episode of Confident Content 

In this episode we cover:

• What’s happened with AI in content since the big launch a little over a year ago

• How we can tell if something is AI

• How it’s impacted the content creation industry

• What thought leaders and business owners building a brand need to be aware of

• Why we use it heavily

• How we use chatGPT effectively

• What you can do to make chatGPT work better for you

Important Links

Come to Leanne and Rachel’s chatGPT masterclass (https://www.eventbrite.com/e/authenticity-authority-ai-and-you-how-to-build-a-powerful-business-brand-tickets-823159511257)

Come to Rachel’s Free content strategy workshops (https://www.rachelklaver.com/events)

Register interest for Rachel’s content coaching programme (https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/)

Get a FREE copy of THE MARKETING FIX (https://identify.ac-page.com/the-marketing-fix)

Rachel’s SUBSTACK (https://hellohumanbyrachelklaver.substack.com/)

Rachel’s YouTube Channel (https://www.youtube.com/marketingwithrachelklaver)

Join the My MAP IT Marketing Strategy School (https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/)

Become a part of our Facebook group (https://www.facebook.com/groups/MAPITwithRachelKlaver/)

Buy your copy of Be a Spider, Build a Web (https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses)

See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.