Confident Content: 7 Simple Reel Types You Could Be Creating

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days.

Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss.

Yes you might need to get over the block of talking to the camera.

You might also need to get over the block of “will anyone actually want to hear from me”

And you need to remember that you’re a business owner, not an influencer so we’re not going to get stuck on video views but focus on whether we’re building trust and authority through our content. (On target comments, and messages and leads are what matter more than views)

Today I walk you through seven simple reel formats you can use to help your content stand out, and show what you know, and why people need to follow you and even work with you.

Let’s get working!

In this episode we cover:

• Why it’s a good idea to try different formats

• What formats work best for different stages of the customer journey

• How to keep your reels and short videos simple

• The simple process for each video type

• Which ones are the simplest to try right away

• How these can break through the “trend blandness” and build your authority

• Why we’re not aiming for viral reels

Important Links

Come to Rachel’s Free content strategy workshops (https://www.rachelklaver.com/events)

Register interest for Rachel’s content coaching programme (https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/)

Get a FREE copy of THE MARKETING FIX (https://identify.ac-page.com/the-marketing-fix)

Rachel’s SUBSTACK (https://hellohumanbyrachelklaver.substack.com/)

Rachel’s YouTube Channel (https://www.youtube.com/marketingwithrachelklaver)

Join the My MAP IT Marketing Strategy School (https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/)

Become a part of our Facebook group (https://www.facebook.com/groups/MAPITwithRachelKlaver/)

Buy your copy of Be a Spider, Build a Web (https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses)