CMO: A Role in Bloom? | What’s New? [Video]

🌎 The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose.

Does a CMO role by any other name spell “obsolete” for marketing execs? UPS and Etsy are retiring the CMO title and reorganizing marketing responsibilities under other Chief monikers. Yet, LinkedIn finds that 20% of the fastest-growing roles sit squarely in the sales, marketing, and communications department. One interpretation may be that boards don’t see marketers as C-suite material. But Robert Rose offers another theory: They recognize that marketing is the only truly innovative business function.

📣So what do you think? Does the role of CMO deserve a demotion or should these leaders expand their oversight of other business functions? Let us know in the comments.

👀 Related: 7 Core Roles of a Content Marketing Team-
https://contentmarketinginstitute.com/articles/core-roles-content-team/

⭐️Sources: https://www.linkedin.com/pulse/linkedin-jobs-rise-2024-25-fastest-growing-roles-us-linkedin-news-dxmie/
https://www.forbes.com/sites/marcuscollins/2024/01/28/what-the-removal-of-the-cmo-role-means-for-the-c-suite/?sh=5c9d32b2132f
https://www.marketingweek.com/etsy-cuts-cmo-role/
https://www.retaildive.com/news/walgreens-chief-marketing-officer-layoffs-linh-peters/703190/
https://adage.com/article/marketing-news-strategy/chief-titles-proliferate-elbowing-cmos-c-suite/2359136?utm_source=morning_brew