Clutch Uses NBA Talent and a Strange Guy to Sell Cars Right [Video]

Kelly Olynyk just signed a contract extension with the Toronto Raptors that will keep the 6-foot-11-inch center on the team for another two years with a healthy $26.5 million package.

But when it comes to selling his car, the star player is just like any other mere mortal: stuck in a deserted garage listening to a stranger’s weird life story and haggling about the bottom line.

That scenario comes courtesy of Clutch, a fast-growing online used car retailer in Canada. In a just-launched pair of ads, Olynyk appears alongside a time-wasting, over-sharing potential buyer who turns the experience into a total cringe fest.

“That’s Clutch,” from agency Mint, debuts the brand’s NBA marketing partnership with the catchy tagline, “Avoid oddballs who lowball.” And while the concept is clever on its own, intending to reflect “the human perspective,” the execution is …