Clinique selling products on Amazon’s Premium Beauty storefront [Video]

The parent company of Clinique is now selling the beauty brand’s products through Amazon.

The virtual storefront for Clinique in Amazon’s Premium Beauty store went live Wednesday for U.S. users of the e-commerce site,  Estée Lauder Companies said.

Estée Lauder Companies also built an interactive “Clinique Skin Analysis tool” designed to “custom-fit a skincare regime” for users that it released for the Clinique Amazon Premium Beauty storefront.

Later, a “select few” other brands the cosmetics giant owns will eventually follow Clinique in appearing in the U.S. on the Amazon Premium Beauty store, according to Estee Lauder Companies.

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“This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S.,” Clinique Global Brand President Michelle Freyre said in a statement.

Estée Lauder Companies said the Clinique items offered in the new Amazon storefront span skincare, makeup, fragrance and men’s products …