Cadbury spotlights real life clues left by past hiders in campaign by VCCP London Marketing Communication News [Video]

For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, the new campaign highlights the meaningful shared memories between hiders and seekers by sharing real-life clues left by past participants.

Building on the success of the previous years, Cadburyis launching The Worldwide Hide with an outdoor-led campaign. The twelve hero OOH posters integrate real clues from the 300,000 past participants of the Worldwide Hide for the first time, adding emotional depth through shared memories and sentiments. These authentic clues are set against beautiful everyday landscapes, bringing the unique memories to life. ‘In one execution, we see a giant Cadbury Easter egg nestled next to a tent under a …