Cadbury shop faces a backlash from Christians who accused it of ‘erasing’ Easter to sell ‘gesture eggs’ instead [Video]

18:30 EDT 26 Mar 2024 , updated 18:36 EDT 26 Mar 2024

A Cadbury shop has sparked a backlash from Christians who have accused it of ‘erasing’ Easter by selling ‘gesture eggs’.

The chocolate giant – which insists it has used ‘Easter‘ in its marketing for more than 100 years – had a two-for-£10 promotion on ‘gesture eggs’ at an independently run discount store in Springfields Outlet in Spalding, Lincolnshire.

The decision to remove the word ‘Easter’ has sparked anger among Christians who argue that ‘without the message of Easter there would be no reason for Easter eggs’.

Andrea Williams, the CEO of Christian Concern, told MailOnline: ‘The original Cadbury family who founded the business were deeply motivated by their Christian faith and used profits from their business to serve charitable causes across the world.

‘It’s a shame for them to have forgotten those deep Christian roots.’ 

Cadbury said the ‘gesture eggs’ promotion was independently run by Freshstore which operates …