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Bud Light is hoping to give its brand a reboot with its 2024 Super Bowl commercial following a tumultuous 2023. Bud Light saw sales decline last year following an influencer-marketing campaign that included transgender social media star Dylan Mulvaney. Now, the brand is revealing its 2024 big game commercial, which introduces a new character for the “Bud Light Universe,” The Bud Light Genie.
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