Bread Agency unveils ‘Sounds good’ platform for Connect Hearing [Video]

Bread Agency has developed a new communications platform and creative tagline for Connect Hearing. ‘Sounds Good’ was created by the agency as a way to simply communicate the benefit of prioritising hearing health with the Sonova-owned national healthcare network.

According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the leading causes.

The new platform and tagline will be rolled out across a series of 30 and 15 second TV commercials, point-of-sale (in over 240 clinics across Australia), social media and digital assets.

Sonova’s marketing director, Renee Kraus, said Connect Hearing has “long operated behind the scenes, focused on cutting edge technology and client focused outcomes, enriching the lives of countless Australians over the years.”

“Our aim is to reach even more Australians, enabling our clients to enjoy the delight of hearing and living a life without limitations,” she …