Boost Performance with Google Ads Text Insertion Tools [Video]

Among a long list of rarely used powerful Google Ads features sits Google’s text insertion tools. The triad of tools includes keyword insertion, location insertion, and countdown. Indeed, these tools can both boost ad performance and simplify account structure – Hagakure.

In this article, I’ll review each tool, explain the benefit/use case, and how to implement it. Importantly, these tools currently work with Responsive Search Ads (RSAs). I’ll also highlight some pitfalls with implementation and how to avoid them. Note that you cannot use text insertion in other ad types, such as for P-Max assets, Responsive Display, or Demand Gen.

Keyword Insertion

The most commonly used of the Google Ads text insertion tools automatically inserts your matching ad group keyword into your ad copy. Some advertisers call this keyword insertion (KWI) and some call it dynamic keyword insertion (DKI) which is borrowed from other applications such as inserting keywords dynamically into a landing …