Black Friday: What’s the Best Way to Drive Profit? | an eCommerce Explored Panel | eCommerce Tech [Video]

Our brilliant line up of experts answer your Black Friday questions AND discuss what you need to do to make Black Friday successful for your brand.

Watch to find out:
– How to balance sales volume with your profit targets
– Which customers to target with which offer
– How to structure your promotions for maximum impact
– And much much more.

Our Guests include:
– Burc Tanir from Prisync
– Fiona Stevens from Loyalty Lion
– Claudiu Cioba from Videowise

The whole session is introduced and moderated by Chloe Thomas, who doubtless will be sharing her own advice too.

Don’t know who Chloe is?

– She’s the host of the eCommerce MasterPlan and Keep Optimising Podcasts
– Editor-in-Chief at eCommerce Tech
– She’s been in eCommerce for nearly 20 years, including 10 years running a marketing agency
– She’s a LinkedIn Retail Top Voice
– And has written 5 bestselling books about eCommerce marketing and success

Find out more about eCommerce Tech at: https://ecommercetech.io/