Basketball: National Basketball League breaks new ground with live coverage on TikTok social media platform [Video]

New Zealand’s National Basketball League has broken new ground in game coverage, streaming its 2024 season-opener on the TikTok social media platform.

Reigning champions Canterbury Rams defeated Nelson Giants 79-69 in the season-opener at Cowles Stadium, with audience watching from their phones, as the sport explores new ways of tapping into its young demographic.

“We were kind of scared,” NBL marketing manager and four-time NBL champion Casey Frank told AM. “We hadn’t done streaming direct to TikTok and there were a lot of hurdles to work out. first and foremost that it started on time, and right when it was supposed to.

“Feedback was it was great. It looked good, I watch it on TikTok myself and was really excited to get that first one out of the way without any hiccups.”

Sixteen Wednesday night games will be …