Avoiding Mistakes: Retargeting Negative ASINS on Amazon Marketing [Video]

Retargeting negative ASINs on Amazon involves addressing products that have not performed well or have received negative reviews. Here are steps you can take to improve the performance of these ASINs:

Analyze Negative Feedback:

Thoroughly review customer feedback to understand the specific issues customers are facing with the product.
Identify common themes or recurring problems mentioned in the reviews.
Product Improvement:

If possible, address the issues mentioned in the negative reviews by improving the product’s features, quality, or packaging.
Consider working with suppliers to enhance product specifications or resolve any manufacturing issues.
Optimize Product Listings:

Revise your product listings to highlight positive aspects and address any concerns mentioned in the negative reviews.
Update product titles, bullet points, and descriptions to provide clear and accurate information.
Enhance Product Images:

Improve the quality of product images to showcase the product in the best possible light.
Ensure that images accurately represent the product and its features.
Adjust Pricing Strategy:

Evaluate your pricing strategy and adjust it if necessary.
If the negative feedback is related to the product being overpriced, consider offering promotions, discounts, or bundles to make the product more appealing to customers.
Customer Service and Communication:

Enhance customer service to address inquiries and issues promptly.
Respond to negative reviews with professionalism, acknowledging concerns and offering solutions.
Run Targeted Advertising Campaigns:

Use Amazon PPC (Pay-Per-Click) campaigns to target specific keywords and promote the product.
Create compelling ad copy and highlight any improvements or features that address the concerns mentioned in negative reviews.
Leverage Amazon Coupons and Promotions:

Offer discounts or coupons to encourage customers to give the product another try.
Highlight these promotions in your product listings to attract potential buyers.
Implement Amazon A/B Testing:

Experiment with different elements of your product listings, such as titles, images, or bullet points, to see which variations perform better.
Use A/B testing to optimize your listings for higher conversion rates.
Monitor and Iterate:

Regularly monitor the performance of the retargeted ASINs.
Use analytics tools to track changes in conversion rates, sales, and customer satisfaction.
Consider Relaunching:

If the negative ASINs have a significant history of poor performance, consider relaunching the product with improvements and a fresh marketing approach.
Remember that the key is to be proactive in addressing customer concerns and continuously optimizing your product listings and strategies based on data and feedback. By making improvements and effectively communicating those changes, you can work towards turning negative ASINs into successful products on Amazon.