Applying Data Science to Brand Bonding in the Digital Age [Video]

A Content Disrupted podcast with Tricia Nichols, CMO.

Access this and more Content Disrupted episodes on Apple Podcasts, Spotify, or Google Podcasts.

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time.

Tricia Nichols is a consultant, angel investor, board member, and former CMO at Gap, Estée Lauder, Pepsi, IPP, and Belk. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Her commitment to crafting distinctive and persuasive consumer value propositions, alongside fostering new avenues for revenue growth through decision science, stands at the core of her approach.

Episode Highlights:

• [02:55] What is Brand Bonding?— In today’s noisy digital landscape, building strong connections with customers has become more challenging than …