Amy Poehler and Rashida Jones Reunite for Pure Leaf Tea [Video]

The reworked stories, told by actress-comedian Amy Poehler, show what would’ve happened if these fictional characters had dug in their heels in various classic scenarios. “The moral of the story is: You don’t always have to be agreeable,” says Poehler in a new digital content series from IPG’s Golin for PepsiCo’s Pure Leaf.

The video shorts, directed by Poehler’s friend and former Parks and Recreation co-star Rashida Jones, are part of what the brand is calling its “first purpose-driven campaign,” dubbed “No is Beautiful.”

It’s a departure in tone and strategy for Pure Leaf, which has spent the past five-plus years “building the brand around a functional message,” said Katrina McDonald, senior director, Pepsi Lipton Partnership. Like many marketers in the CPG category and beyond, execs want …