America Eagle’s Effective Use of TikTok Stars; And the Biggest Ad Ever: Wednesday’s First Things First [Video]

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American Eagle Highlights Gen Z’s TikTok Talents in First Remotely Produced Campaign

Gen Zers are known for taking practical video effects to the next level on TikTok. American Eagle leveraged that savvy in a campaign for its fall collection featuring seven brand ambassadors, including the second-most-followed TikTok influencer Allison Rae and new creators Makayla London and Sumi Oshima, who helped direct, shoot and produce the ad remotely using Zoom. Clever transitions make it look like the stars are passing the phone to one another in the energetic video, which they shot themselves in their homes with remote direction, and even hair and makeup guidance.

Creativity within constraints: AE creative director Michael Goldberg said the …

Tags Online Marketing Strategy, Video Content Marketing