Amazon Launches Rufus, an AI Assistant in Its Shopping App [Video]

Amazon has added an AI assistant tool called Rufus to its shopping platform. The AI is trained on Amazon’s extensive catalog of products and information sourced from the internet. It works like any other AI chatbot, but it’s integrated right inside the Amazon app. You can ask it questions about products, and shopping needs, compare various items, discover new products, and much more.

Amazon is currently launching Rufus in beta to a small subset of customers in the US only. The e-commerce giant says Rufus will be available to more US customers over the coming weeks. Amazon has a huge public dataset from its shopping app to make a custom LLM that can cater to the personalized needs of customers.

Besides product catalogs, the company has also used customer reviews and community Q&Asto build the Rufus AI chatbot for Amazon. You can ask Rufus general questions like, “What should I consider before buying a headphone”, “What …