Advertising Post 3PC Deprecation: How To Adapt Your Campaigns [Video]

Cookies are crumbling — will the same happen to your ad campaigns?

The deprecation of third-party cookies (3PCs) has disrupted digital advertising. Data tracking, retargeting, and campaign optimization have all been significantly impacted and that will only continue as Google, the world’s most popular web browser, deprecates 3PCs later this year. See how these changes may impact your current strategy and the steps you can take to continue to create high-performing campaigns that effectively reach your audience without relying on third-party data tracking.

Key Topics:
– Why 3PCs are coming to an end and its impact on your existing ad campaigns and strategies.
– Advertising tactics that withstand the test of time (and 3PC deprecation). – — Why UTMs and attribution will be king in 2024 and beyond.

Learn more at: https://adroll.com/third-party-cookies

Chapters:
00:00 Introduction
01:19 Cookies 101
02:34 How Digital Advertising Uses 3rd Party Cookies
03:33 1st Party Cookies
07:03 What to Expect in 2024
09:54 Contextual Targeting
10:36 Connected TV Advertising (CTV)
11:20 Retargeting in 2024
12:58 Deterministic vs. Probabilistic IDs
16:04 What’s Next: Preparing Your Brand
16:51 Key Takeaways
17:58 Q&A: First-Party Tactics
20:22 Q&A: What Is AdRoll Doing To Future-Proof?
22:36 Q&A: Google’s Privacy Sandbox
24:11 Q&A: Pixels, Social Platforms, And 3rd-Party Data
25:37 Q&A: How To Change Ad Partners