We know—creating and maintaining a dental blog seems like a daunting and perhaps unnecessary task. We’d love to tell you that you don’t need one, and you can power through with engaging website service pages, but the truth is that a blog is a vital tool for SEO (search engine optimization). Because you’re a smart cookie, you probably already know that SEO is a crucial piece of your dental marketing strategy, so anything that can help you rank higher is well worth the effort.
A blog drives traffic to your website and allows a practice to engage with their audience. Additionally, an effective blog enhances your practice’s visibility, improves SEO, offers patient education, and helps to build your brand identity.