One of the many challenges that you will face when trying to raise awareness, generate leads and promote your product, is the fact that you have a rather limited resource pool to work with.

SaaS products are not exactly easy to advertise on all mediums and chances are you won’t be able to do it properly on a lot of them. Because of their digital nature, displaying them in action, using their strengths, and generally making them appealing is something that does not really work on more traditional mediums like TV adverts, radio promos, or even newspaper sections.

So, as the nature of the beast intended, you will have to turn to the digital advertising mediums, the most popular of which is social media.

But in today’s world, the average user is far too jaded and far too weary in order to blindly try anything and everything he or she …

Tags Content Marketing, Online Marketing, Social Media Marketing