Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don’t have much time for a special cheat meal.
Sports media and entertainment company Team Whistle partnered with KFC for its online video series “Cheat Day,” which celebrates those rare occurrences when an athlete can indulge in savory, nutritionally questionable foods outside of their strict diet regimens.
In the first spot released today, Philadelphia 76ers forward Tobias Harris and his sister Tori, an NCAA women’s basketball player, enjoy KFC’s recently relaunched chicken sandwich on their cheat day after shooting some hoops in a backyard swimming pool. “The chicken sandwich is freaking good,” he said in the clip. “It makes you feel like your mother made a sandwich for you.”
“Given how nicely our values align with KFC’s, we were thrilled to be able to showcase that mutual value set,” said …
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