A Brand’s Guide To SMS Marketing with Jessica Cervellon

Tune into the On Branding Podcast for an enlightening chat with Jessica Cervellon, VP of customer experience at Feastables by MrBeast. Discover her unique approach to SMS marketing and the power of two-way customer dialogue. (https://jesscervellon.com/)

CONTENTS:
00:16 Meet the Guest: Jess Cervellon, VP of Customer Experience at Feastables
00:40 Behind the Scenes: Working for MrBeast and Feastables
01:19 The Tesla Delivery Story: A Lesson in Spectacle Marketing
03:24 The Power of SMS Marketing: A Deep Dive
06:23 The Role of AI in SMS Marketing
07:56 The Evolution of SMS Marketing: Trends and Predictions
08:16 The Technical Side of SMS Marketing: Tools and Recommendations
11:05 Crafting Effective SMS Sequences: Tips and Strategies
13:22 Measuring Success in SMS Marketing: Key Metrics
15:25 The Future of Digital Marketing: AI, Consumer Behavior, and More
18:00 Getting Started with SMS Marketing: Practical Advice
20:28 Conclusion: Connect with Jess Cervellon

In this On Branding podcast episode, Arek talks to Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who has been revolutionizing the SMS marketing scene through engaging and conversational techniques.

She discusses their approach towards creating a two-way dialogue with customers rather than just focusing on sales, emphasizing on the use of authentic brand voice and customer feedback.

Jess also shares behind-the-scenes stories of their marketing strategies, such as her delivery of competition-won Teslas, and discusses the use of AI in communication.

Finally, she warns about the upcoming changes to email marketing, advising listeners to keep updated with the evolving compliance rules.

Podcast Page:
https://www.ebaqdesign.com/podcast/sms-guide-brand

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