8 Extraordinary Social Media Facts About LeBron James [Video]

As the Cleveland Cavaliers face the Golden State Warriors in the NBA Finals, it marks LeBron James’ fifth consecutive NBA championship appearance.

The last player to appear in five consecutive NBA Finals was Bill Russell in 1966.

What is almost as impressive as LeBron’s on-the-court achievements, is what he has accomplished off the court from a marketing perspective.

Did you know that Lebron has more than twice the number of Twitter followers as any other NBA player? What can we learn from this social media juggernaut?

Let’s have a look at 8 extraordinary social media facts about LeBron James.

Lebron…

1. Has a Twitter following bigger than the population of most countries

Not only is LeBron the most followed player in the NBA, the kid from Akron has the 33^rd most Twitter followers in the world at 21.5 million.

Katy Perry has the most followers on the planet, with 70.5 million and …