7 Tips to Stay on Top of Social Media Customer Service [Video]

New ways of accomplishing old tasks.

This is the conceptual bread and butter of thousands of tech-based companies today, and some might argue the very future of commerce in general.

That leaves many brands out there ‘making it up as we go along’, which can be thrilling and completely new terrain – particularly at the curious intersection of tech, social media, and customer service.

Here’s a compilation of tips for navigating this relatively new but rapidly growing space.

1. Find the right platform for your company size and needs

Options for social customer service platforms are growing. A diligent review of options and how they might fit with your company will pay off, as you consider factors like the size of your company, the communication modules preferred by your customer base, and the degree of data exchange among different platform features.

A critical factor can be how easily the system integrates with your existing infrastructure – make sure whoever you choose has a robust professional services team …