Acquiring organic traffic through SEO is an ever-evolving strategy. Each year, customer sentiment and search engine algorithms change and new elements to your SEO strategy must be developed. Years ago, just having the right keywords was enough. But as the market grows ever more complex, so too does keyword competition and the context necessary to reach your ideal audience organically.
One of the most recent major changes was the shift to mobile-ready content followed by the rising inclusion of social media. To see your organic content soar in 2024, your SEO strategy will need to focus on the quality of information and experience that your content provides.
2024 Content is All About the Reader Experience
Experience-driven design is at the heart of the 2024 SEO strategy. Google has begun using NLP – natural language processing – to determine the true intent behind each search and seeks to identify context clues within web pages to make a proper match. …