5 Brands That Saw a Boost on Amazon Following Super Bowl [Video]

In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game.

Profitero said it looked at the average market share of 120 products on Amazon from 6 to 11 p.m. ET on Feb. 2 versus Jan. 1 through Feb. 1. The products hailed from brands with Super Bowl commercials this year and were available on Amazon at the time the ads aired.

“Now that consumers buy products they see on the big screen within seconds, brands must be on the ball and make sure every facet of their digital storefront is optimized to capitalize on this demand,” said Keith Anderson, svp of strategy and insights at Profitero, in the report.

These are the five Super Bowl advertisers they determined saw the biggest gains on Amazon on Sunday: