4 Ways to Awaken Your Advertising Campaign Force with Star Wars [Video]

Every Star Wars movie makes a loud entrance to the marketing world. You can’t help noticing ubiquitous storm-troopers, Darth Vader allusions, and, certainly, lightsabers all over online banners. Should this Star Wars epidemic surprise seasoned marketers? Well, taking into consideration audience excitement and sales opportunities, revolving around such a highly anticipated release as Star Wars, we shouldn’t be surprised.

So, before Star Wars: The Last Jedi weekend box office results are revealed, we have time to think it over and find out how we could copy Star Wars $7bn marketing success without spending the entire GDP of a small country and staying on the “light” side of the law.

Make them curious!

No point in arguing, Star Wars marketing campaign was all about teasing the audience: unexpected plot twists, featured in trailers, well-thought social media campaign, and behind-the-scenes videos. Marketing team did a really good job of keeping us guessing.

How can we apply it to a smaller-scale advertising campaign? …