39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024 [Video]

For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.

Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help.

The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site. Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.

Note:Some of the free tools below also offer paid plans, while some of the paid tools also offer free plans. We recommend you check the pricing pages for the tools that interest you to determine the ideal plan for …