3 Ways Blockchain Is Disrupting the Digital Marketing Space [Video]

Admit it…

Fake is the new currency of the web.

Fake views. Fake likes. Fake listens. Fake traffic. Fake followers.

Seriously! The fake factor has kidnapped the online world to the point that it has nearly paralyzed the digital ad world. In fact, according to Juniper research, ad fraud costs $51 million per day. And it’s the fraudulent advertising agencies that are partially to be blamed as they are ones who sell ad spaces on fraud sites and then get ad-bots on board to drive fake traffic to these sites.

If John Wanamaker were alive today, the merchant who gave the world the oft-repeated quote,

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half, ”

I am sure he could have easily put his finger on the problem and slashed the digital marketing budget drastically as few of America’s leading FMCG companies have already done.

Yes, fed up with fakes, America’s leading FMCG …