25 Small Business Advertising Ideas That Won’t Break the Bank [Video]

Now more than ever, small businesses face unique challenges when it comes to promoting their business and driving qualified traffic—whether in person, online, or both.

Small business advertising doesn’t need to be expensive to be effective. Brands need to get strategic with their ad spend, repurpose marketing assets when possible, and target audiences with expert-precision.

This article offers up some small business advertising ideas that won’t wipe out your budget…because you can grow, regardless of where you’re starting from. 

What We’ll Cover:

• First, build a strong brand
• Set SMART goals
• Target the right audience
• Set up campaign and performance tracking
• Submit for online brand awards
• Work with other brands
• Business card drawings
• Coupons/promotions
• Join a professional association
• Try Pinterest ads
• Become a Podcast sponsor
• Repurpose videos
• Connect with your community
• Participate in Twitter Chats
• Use Snapchat to promote time-sensitive offers
• Use Facebook ad personalization tools
• Host workshops or events
• Try guerilla marketing
• Create a referral program
• Use influencer marketing
• Consider TV …