11 Social Media Trends Marketers Should Watch in 2024 [New Data] [Video]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”

To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to.

In addition to reviewing the research, I caught up with a few social media marketing experts to compare the data to what they’re seeing firsthand. So let’s dive into ten of the social media trends to watch, explore, and use in 2024.

1. Brands with engaged social media communities will win in 2024.

So many clients and companies I talk to think that social media is all about sharing content. But the truth is that’s only half the battle.

Social media is all about relationships and finding new ways to build trust and loyalty with your audience. I often tell people that it’s not enough just to “spray and …