XR Sees AI-Powered Creative Intelligence As The Future Of Advertising Beet.TV [Video]

The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used.

This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key.

This waste is occurring because advertisers often lack clear visibility into their creative assets, making it difficult to search for and repurpose existing content, said James Shears, VP, Business Development & Client Partnerships, XR, in this video interview with Beet.TV.

“They don’t get delivered, they don’t get utilized in campaigns. That’s waste management that needs to be addressed.”

XR is a creative management platform that leverages AI and machine learning (ML) to optimize the creative workflow for major brands.

XR processes around a million assets annually, using AI-powered “smart tagging” to analyze content, identify demographics, activities, and objects within commercials, and assign unique identifiers. This allows for holistic management across both linear and streaming …