Hey Rockstar!
I’m always thinking about the big-picture, high-impact things that can make or break a business, and one of the most critical ones is your messaging.
When I learned the difference between upstream and downstream marketing, I was able to attract 5,000 women to my first big online event, and things haven’t slowed down since.
In this clip from the most recent Rock the Stage Challenge, our amazing Women Rocking Business Head Trainer Nicole Kirksey shares the difference between upstream and downstream marketing – and why it’s often the difference between a business that takes off quickly and one that struggles to attract clients.