WIX Urges Modern Entrepreneurs to Do it. Yourself Marketing Communication News [Video]

Empowering new campaign directed by Tim Brown through 1stAveMachine champions business owners’ ability to be independent and brave

Web creation platform WIX has launched ‘Do it. Yourself’, a dynamic new campaign aimed at current and future business owners. Directed by Tim Brown through international production studio 1stAveMachine, the spot elevates self-reliance as a badge of strength and independence for today’s business owners.

“Do It. Yourself.” is not just about creating a website, it’s a motivational call of action to entrepreneurs to trust their instincts, build something meaningful, and transform their vision into reality. The campaign is a powerful response to the evolving meaning of “DIY,” which has sometimes been limited to small-scale projects. Instead, Wix is reclaiming “Do It Yourself” as a dynamic ethos of empowerment, showing that creating and owning a business requires innovation, resilience, and drive.

Tim Brown, Director, 1stAveMachine said:“Building a business from scratch takes creativity, determination, and the confidence …