Making a piece of video content is an incredible experience. But you can’t stop there – your job isn’t complete until that video has been watched by your target audience.
That’s why the distribution and marketing of your video content is so important. There’s no way your video project can meet its objectives until it’s been viewed and engaged with by the right people.
The most successful videos projects all have one thing in common: a strong and well-planned marketing strategy. Today we’ll take a look at a first-rate example from video marketing heavyweight Dove, and how they succeeded in raising awareness of and warmth towards their brand.
Know Your Target Audience
Dove’s ‘Real Beauty Sketches’ is perhaps the most successful example in a string of video content created by the brand. The strategy behind all of these videos starts the same way: with an in-depth knowledge of the company’s target audience.
The primary persona behind the majority of Dove’s products are middle …