Why the gift of the gab doesn’t matter in sales [Video]

What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed

What sort of person do you want to employ in a sales role?

Traditionally we look for someone with the ‘gift of the gab’ who could knock on doors, make cold calls, make things happen, create opportunities, but do we really want that person today?

We live in a world where 94 percent of purchase journeys start online and customers are taking themselves over halfway through the purchase before they ever get in touch with your company. Salespeople have always had to be where the customers and prospects are, and today that’s increasingly on the worldwide web.

Today, we need salespeople that can build their reputation online. We need salespeople that can spot opportunities using things like social media monitoring software, that …