Why Shopping Campaigns Compete with Demand Gen & PMax on YouTube [Video]

Shopping Campaigns on Google Ads are one of the most powerful campaign types on the platform. These visual ads – formerly known as Product Listing Ads (PLAs) – showcase pricing, images, and store details in a highly engaging format.

With the addition of more “advanced” campaign types like PMax and Demand Gen, Google is expanding its reach beyond just search and onto its owned platforms — like YouTube (for Demand Gen and PMax) and display networks (for PMax).

With Demand Gen and PMax, advertisers should expect a strong presence on YouTube, as this is part of the intended reach for these campaign types. However, there’s a setting within your Shopping Campaigns that could also push your placements to YouTube. Read on to find out what that setting is and our recommendations for it.

Why Your Standard Shopping Campaigns are Showing on YouTube

If you have the Search Partners Network (SPN) turned on, your Shopping Ads are eligible to appear …