We’re no longer living in the days where sustainable business practices are just a ‘nice-to-have’ bonus. We’re now in the days where eco-friendly measures have become a must-have business responsibility – for the sake of our people, our planet and our future.
And though you might not think we marketers have much of a role to play in our climate-friendly future, after all, all we do is send a few emails and play around on Google (we don’t, by the way), marketing agencies have a much bigger role than you may think.
Marketing agencies (including ourselves) have an enormous responsibility – as they say, every LITTLE helps. So, why is it so important for marketing agencies to be conscious of their environmental impact?
Influencing the masses
First, we know we just said that “every little helps” when it comes to helping our environment, which still rings true – but we are going to …