Why Google Ads Brand Guidelines Change is Good for Advertisers [Video]

Inputting your company’s brand name and logo for each campaign in a Google Ads account has never made sense to me. There are a few reasons that advertisers have traditionally done this, but fraud is at the top of the list. 

Starting in March, advertisers will no longer have the option to change brand details at the campaign level… and I’m here for it.

In this blog, we’ll run through how this change will benefit advertisers by simplifying processes and reducing fraud.

Brand Guidelines Will Simplify Your Life

Instead of implementing a business name and logo for each individual campaign, Google Ads will now streamline the process by applying your one unified name and logo to the account. While some testing (Brand Name vs. Brand Name™) will be lost, this will save the majority of people time, allowing you to focus on other more important tasks.

One Brand in an Account Will Cut Fraud

In my opinion, the biggest benefit of this change …