Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)

For context, NASA estimates that there are 250 billion stars in the Milky Way galaxy. The scale of the internet is best described as cosmic. For both large enterprises and small businesses, the internet’s vastness presents opportunities and challenges in attracting organic traffic.

If the internet is its own universe, Google is its most prolific voyager. The search engine crawls the web’s expanse 40,000 times per second, evaluating countless websites’ domain authority. Each time, it returns with links to what it believes are the most authoritative content sources for a search query, displaying them on Google’s search engine results pages (SERPs) based on their relevance and domain authority scores.

So, is your site a beacon of authority that will light up searchers’ paths to knowledge or a mote of dust whose content is bound to dwell in the deepest recesses of SERPs? 

Understanding your domain authority score can help you answer this question. Are you leveraging SEO tools to …