Why Celtics’ Jaylen Brown Took Independent Route With Sneaker Launch [Video]

Boston Celtics star and reigning NBA Finals MVP Jaylen Brown refused to sign a sneaker endorsement deal, which would’ve been the 27-year-old’s first since parting ways with Adidas three years ago, and even went as far to decline $50 million this offseason to instead launch the 741 brand.

Brown was spotted throughout parts of the offseason wearing the then-unkown sneakers with no branding or visible lacing, leaving the online sneaker enthusiasts scouring for information on the unqiuely-designed kicks. Hours after Brown spoke at Celtics media day at Auerbach Center and shared that the “Rover” model will be worn predominately this upcoming season and also released on the brand’s website for a $200 retail price. Brown further explained the (very) simple thought process that brought 741 to life.

“Honestly, boredom,” Brown said Friday at training camp, per Jared Weiss of The Athletic. “It would be great for it to be successful. But even if it’s not, who cares? I’m just kind …